How does SEO work within our M-Theory?

The positioning of websites under keywords and queries on search engines with SEO is paramount. It allows for your new and exciting content to be viewed by HOT inbound leads and the opportunity to speak to these new clients-to-be lies in your use of the chatbox.

What is SEO?

First things first – SEO stands for Search Engine Optimisation. Its main goal is to enhance your businesses visibility online. Search engines, such as Google, Bing and Yahoo sift through the millions of websites to determine which is the most relevant. When potential customers search for your products or services on any of the major search engines, you want to know that they will be able to find you. SEO is one of the most effective strategies to achieve the coveted “Top Position”, making your business highly visible.

SERPs (Search Engine Results Pages), on the other hand, are what we see when we search for something online. These pages list websites according to how relevant the search engine dubbed them to be. The more relevant your website is, the more relevant the search engine will believe it to be, the higher your website will rank. It’s a win, win, win!

This is what makes SEO one of the most in-demand marketing services in the world at the moment. As a leading SEO company in Cape Town, our team of trained and expert professionals can convince search engines that your website, product or service is deserving of the top ranking, which, at the end of the day, is what SEO is all about!


Now that we have the what out the way, let’s talk about the why. SEO is not only necessary for the success of your business, but also one of the most important financial investments you can make. By investing in SEO, you create long-term value for your company that will continue to accumulate with time. (You are investing in a long-term solution that will greatly benefit your business.)


1. How does SEO lead to sales?

While this question is fairly to the point, it’s completely true. Google processes 3.5 billion searches per day and, with a search volume like that, it’s safe to say that there’s no debate when it comes to the importance of ranking highly in search results. There are several valuable opportunities available in your website ranking highly.

2. Does SEO have longevity?

Gone are the days where consumers learn about your products and services through advertisements on the radio or TV. Online searching and shopping is here to stay and it will only continue to grow and evolve. It’s important to start investing now, to set your business up for success in the future. SEO is a long-term investment, the sooner you start investing, the more fruitful the reward will be!

3. Is SEO cost-effective?

Sure, SEO requires a financial investment, but all the best things do. Right? That being said, it’s relatively affordable and cost-effective. SEO isn’t just another marketing cost, it’s a business investment. If done correctly and effectively, it will have a considerable and continuous payoff for your bottom line.

4. Do people rely on search engines?

When your customers have a question, what do they do? They type it into a search engine. While a considerable amount of website traffic may come from sources like your social media, the undeniable majority comes from search engines. People rely on search engines, which is why you should start realising the importance in them.

5. Why is SEO a long-term investment?

We know it and your competition knows it – rankings can change quickly and without warning. SEO is a continuous process, meaning the more you invest into it, the greater the outcome will be. Everyone is fighting for the top spot, but they forget that ranking first and appearing at the top of the results page is a marathon and not a sprint. You need to continue to invest in SEO in order to hold that position.

6. How can SEO build trust and credibility?

What’s the first thing you do when you’re about to make a purchase, regardless of whether it’s online or in-store? Research. Picture this – a potential customer searches for a product or service you sell. You’re one of the top ranking websites. They click on your website, do the necessary research and end up purchasing from you – WHOOPIE!

But, what if you weren’t one of the top ranking websites? Well, let’s put it this way, you could hide a dead body on the 2nd page of Google and it would never be found. When people don’t find what they’re searching for on the first page – they are more likely to change their search term than look on the 2nd page.

7. How has mobile affected SEO?

The days where people would have to wait to get home to use the computer and ask something online are gone. Mobile searches now surpass desktop, meaning that more people are doing searches while on the go. Why is this beneficial? Well, this means people are searching for items as they need them, which makes them more likely to make a purchase right then.

By investing in local SEO, you can put your business on the radar of potential customers that are willing to make quick purchase decisions, no matter how small or large-scale your company is.

8. How can SEO help you outdo competitors?

Just like SEO can vastly benefit you and your business, it can do the same for your competitors. Think about the companies dominating your industry right now. One thing’s for certain, they are all investing in SEO and probably have been for some time. However, that doesn’t mean you can’t too. With a sound SEO strategy, you can overtake them on the search engine results page (SERP) and rank higher than they are.


This is where we, Macrocosm Ultra Digital, come in. Think of us as your knights in shining armour, fighting off the enemies (or in this case, the competition) to get you to the top ranking positions. Boasting over 350 top ranking positions on Google for our clients across many industries, our SEO clients thrive year by year, in digital success and wealth.

In order to get clients to the coveted top ranking positions, technical and creative activities that form both “On-Site” and “Off-Site” SEO are put into action. These require expertise, which our team at Macrocosm Ultra Digital possess in abundance. “On-Site” refers to the work performed on the website itself in order to improve its organic visibility (ranking), such as the User Experience and content written on the website. “Off-Site” refers to the work performed outside of the website in order to improve organic visibility, such as Link Building and Content Distribution.



As a leading SEO company in Cape Town, we have many unique selling points that elevate us above the competition. We believe in transparency and openness when it comes to working with our clients, which is why one of our most unique selling points is our detailed reporting process. This process includes two monthly reports in which we do a deep dive into your website’s traffic data and outline all the tasks we have performed throughout the month, so you know exactly where your investment is going. Not only this, but we are able to tweak and customise our operations to suit your company’s needs.

Considerable Return On Investment (ROI)

If you want only the best SEO that South Africa has to offer, Macrocosm is the ideal agency for you. Our ability to convert potential customers into sales by using the coveted top positioning on the major search engines is just one of the many reasons why we are the SEO marketing agency for you. We value creating healthy working relationships with our clients and measure our success by the success of our clients.

Conversion Tools for ROI

Our strategy is simple. We are a results-driven SEO company that believes that a ‘Macrocosm’ structure needs to be in place when doing online marketing. We do this by creating an umbrella-effect (i.e. Macrocosm) of all the web tools and social media platforms available, to drive acute and dedicated traffic to the site. Not only this, but the use of our non-opt-in chat box system allows for immediate conversation and service ethic with that traffic (i.e. the new potential client).

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