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A businessman pressing a Sell button on a transparent screen.

Running a business was never easy, though the process has gotten somewhat smooth with the embarking of the digital age. Below are described some of the most sure-shot ways to attract customers to your business, through the internet.

1. Make Liberal Use of SEO
SEO is basically the process of researching keywords in a specific country or continent, and then using those most-used keywords to create content and description that would rank the company high on Google search result lists. It is chiefly done with the intent of making a company more visible to online people, and thus, enhancing the appeal and business of the company in question. SEO techniques not only rake in the business and money, but they also give the brand name an air of trust-worthiness. You can either do this yourself, or outsource to any SEO company in Cape Town or elsewhere in South Africa.

2. Take up Blogging Writing blogs on the subjects of interest usually help to attract more users to the site. Blogs give people a sense of participation through the ‘comment’ feature. However, apart from writing articles on just the company’s own site, one should post blogs on other famous blogging domains and sites as well. This serves to attract eyeballs in a wider space, and generates even more business. The trick is to charm viewers and then leave a link to the website at the bottom or any other easily-noticed space.

3. Do Pay-Per-Click (PPC) Marketing
Apart from SEO, the other very effective business tool online is that of PPC, or Pay-Per-Click. Essentially invented and revolutionised by Google, the technique involves inviting other traders and brands to advertise their products on your site, and ask them to pay after they’ve received clicks. Or, you could do PPC marketing yourself on a site. This is done by making use of Google AdWords for the company’s products, and finding a set of available keywords to market the products with. You can keep the spending to as little an amount as you’d wish to, for e.g., up to 10 R per click. All along strategising, your focus should be on converting the expenditure into profit. Try to choose phrases as keywords, as getting results are easier that way.

5. Post Ads on Facebook
More than a million people use Facebook every day. According to surveys, nearly a third of the world’s population is a Facebook user. Being the world’s most popular social networking site, it draws traffic from nearly every nation and every demographic. Children, teenagers, youth, middle-aged, senior citizens—of every culture, language and needs, log on to Facebook every single hour of the day (and night). Therefore, it doesn’t need to be stated separately that Facebook is a goldmine for marketing your business. And no matter what kind of ads you place on there, you can rest assured that it is going to catch the eye of some person or the other. Thus, PPC marketing via Facebook is almost an indispensable part of online marketing.

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