What is the future of SEO? Is it still relevant in 2022 and will it remain relevant in the next 5 years? Should I change my SEO strategy? These are all things that marketers, business owners as well as experts in this field are asking. Especially after Google’s latest algorithm update, known as the “Helpful Content” update.
Let’s start from the beginning. SEO is not dead. If you believe that Search Engine Optimisation is dead, then we’ve got some news for you – IT’S NOT. SEO will just continue to grow and evolve. If you still don’t believe me, then let’s have a look at the official SEO statistics for 2022.
Research has shown that 68% of online experiences begin with a search engine, and yes, this is probably 9 out of 10 times going to be Google. Furthermore, 62% of B2B (business-to-business) marketers believe and have stated that organic traffic which originates from SEO essentially creates more leads than any other marketing initiative. This means that with any other marketing platform, SEO has been able to bring far more valuable potential or qualified clients to your business.
However, this does not take away from the fact that Artificial Intelligence is on the rise and that SEO needs to adapt accordingly. If you are familiar with the SEO industry, you must be quite familiar with the changing algorithms that Google gives the engine. In addition, the fact that Google started using an AI system in 2015 to help process search results, but also that they also announced that they were using machine learning to fight spam since 2017. After this, they announced that from 2019, they are using AI and machine learning for almost everything related to SEO. This makes it evident that AI is going to play a huge role in SEO and has already started doing so. Therefore, any business needs to make use of SEO to increase the success of their business online. 90% of Google searches never get traffic and without SEO, they will struggle. Here is why:
The pages of your website do not match what users are searching for (which is extremely important as people are searching for instant answers). Furthermore, your pages are not targeting the right clients for your business. Another option can be that your website does not make use of quality or any relevant links. All the previously mentioned things can be fixed with high-quality SEO, making SEO more vital now than ever before.
The pandemic has made the world operate online more than ever before, from the ease of shopping, and reading articles and books online to even searching for the nearest dentist with a click of a button, all from the comfort of your home. Therefore, you would like the world (people searching for answers) to find your business first as people look for their answers on the first page and if you are not there then you will not attract traffic.
As long as the internet is around, we believe that SEO will be the best method to target and generate high-quality organic traffic. The key is to ensure that you stay updated with the latest algorithms and keep in touch with what online users are looking for.