SEO – The Key to Success

As the world is becoming more digitalised, so are businesses and their clients. Therefore, businesses need to adapt and implement new strategies that will make it possible for them to increase the number of customers they reach and the quality of services they provide. A notable example of this is SEO. Continue reading to learn more about what SEO can offer your business!

What is SEO?

SEO is an abbreviation for the word Search Engine Optimisation. This is a digital marketing strategy that is used to increase your brand’s awareness by improving your website’s search engine rankings in the Search Engine Result Page (SERP) like Yahoo, Google, Bing and more. It creates visibility to your potential clients, as well as high-quality traffic to your website, which in most cases leads to conversions (sales). SEO also includes anything that can affect your website’s ranking, in most cases it involves content creation and the creation of backlinks. It is important to note that with most SEO strategies you will only see results after 3-6 months. SEO takes time and should be regarded as an investment rather than a strategy that gives you instant gratification. Therefore, SEO is just not one action or simplistic strategy that must be followed, it is a complex combination of optimisations that will build towards the success of your business in the long run.

What are the benefits of using SEO for your business?

There is a reason so many people are investing in SEO, and that is because they get a lot of advantages from this digital marketing strategy. Some of these benefits include the following:

• Credibility – If a customer or potential customer searches for your products or services and finds your business in the first few lines of the search engine results page, there is a good chance of them clicking on it. Why? Because they view it as credible and a high-quality result from the search engine. With SEO your chances of conversions and sales are much higher.
• Reach More People – A part of SEO is targeting keywords which potential customers are searching for on a search engine. If you are targeting the correct keywords, you can reach the right customers and many of them! You will also be achieving higher quality traffic as people are actively searching for your products and services and will come to you first.
• Competitive Advantage – If you invest in the right SEO company you will outrank your competitors. In addition, if your business is on the first page of the Google search results, studies have shown that you get 90% more traffic compared to businesses ranking on the second and third pages. Therefore, if you outrank your competitors on Google, you will gain much more organic traffic search volumes, giving your business a competitive edge.
• Sales – Your sales will increase if you invest with a great SEO company. A high ranking on Google means you will be reaching more people, gain higher quality traffic, have a competitive advantage, and gain credibility from potential clients.