In today’s digital age, having a strong online presence is important for businesses of all sizes. Search Engine Optimisation (SEO) has become the foundation of any successful digital marketing strategy, providing many advantages and benefits that can help businesses grow online. In this article, we will discuss why SEO should be the baseline for all digital marketing efforts, including its positive impact on social media, Google Ads, and website traffic.

Social media has become an important part of any digital marketing strategy. It allows businesses to connect with their audience and promote their products or services on various platforms. However, the success of social media advertising campaigns depends heavily on the user experience of the website or web page that the social media ad sends to its client. This is where SEO comes in. By improving the health of the website, SEO can positively affect the user experience of social media users. This, in turn, can reduce the cost-per-impression of social media advertising campaigns, making them more cost-effective.

SEO is the baseline in digital marketing offerings, so it is important that we offer SEO first to all our clients. SEO is a long-term strategy that requires time and effort to implement, but it provides long-term benefits that can help businesses achieve their goals. By investing in SEO, businesses can improve the visibility and ranking of their website or web page on search engine results pages. This, in turn, can lead to increased website traffic, higher conversion rates, and more revenue.

Google Ads have become a popular digital marketing strategy for businesses of all sizes. However, the success of Google Ads depends heavily on the page and speed scoring needs of the ads. This is where SEO comes in. By improving the content, structure, and technical elements of a website, SEO can positively affect the page and speed-scoring needs of Google Ads. This, in turn, can lead to better ad positions and a cheaper cost per click, making Google Ads more cost-effective.

The triple whammy lies in the fact that once the SEO positions are secured on the 1st page of Google, Yahoo, and Bing, up to 75% of your digital or online business will come from these positions. By investing in SEO (Search Engine Optimisation), businesses can secure their positions on the first page of search engine results pages (SERP), which can lead to increased website traffic, higher conversion rates, and more revenue.

In conclusion, SEO (Search Engine Optimisation) is the foundation of any successful digital marketing strategy. It provides many advantages and benefits, including a positive impact on social media, Google Ads, and website traffic. By investing in SEO (Search Engine Optimisations), businesses can improve the visibility and ranking of their website or web page on search engine results pages(SERP), which can lead to increased website traffic, higher conversion rates, and more revenue. If you haven’t already, it’s time to make SEO the baseline for all your digital marketing efforts.